Booking Holdings Inc.
BKNG · US
BKNG Research Preview
| Metric | Reading |
|---|---|
| Price | 171.78 |
| Daily move | +0.09% |
| Overall score / signal | 56/100 / Hold |
| Trend | Consolidation |
| RSI14 / RSI6 | 54.10 / 75.04 |
| MACD (line / signal / hist) | -3.27 / -4.39 / +1.11 |
| Support (est.) | 150.05 (+12.65% below) |
| Resistance (est.) | 175.12 (+1.94% above) |
| 30-session range position | +49.43% (150.14 / 193.92) |
| Data confidence | Technical: Medium / Fundamental: Low |
| Indicator | Reading | Read |
|---|---|---|
| MA (5/10/20/60) | 161.87 / 158.26 / 162.58 / 171.26 | Mixed alignment; MA5>MA10>MA20>MA60 but price>MA60 and MA5<MA20 cross flagged (40/100, Hold) |
| RSI14 / RSI6 | 54.10 / 75.04 | RSI14 neutral; RSI6 hot - short-term stretch (50/100, Hold) |
| MACD | -3.27 / -4.39 / +1.11 | Histogram positive, momentum improving below zero line - bullish configuration (65/100, Buy) |
| KDJ (K/D/J) | 70.23 / 49.86 / 110.96 | Extended; J at 110.96 signals short-term overheating |
| Bollinger (U/M/L) | 175.12 / 162.58 / 150.05 | Near upper band (87% of band) |
| ATR14 / ATR14% | 5.80 / +3.44% | Moderate volatility; ~3.4% daily range proxy |
| OBV / 20-sess slope | -9,006,372 / +79.40% | Absolute OBV negative but slope improving - accumulation building |
| CCI20 | 58.31 | Inside neutral band |
Confirmed: MACD momentum (positive histogram), OBV slope improvement, and volume expansion (current volume +26.30% vs 20-session average of 7,864,521) point in the same constructive direction. The price-volume relationship scores 70/100 (Buy) with price up on rising volume (1.3x).
Conflicted: The bullish momentum read sits against an MA5<MA20 death-cross flag (40/100) and a stretched short-term picture (RSI6 75.04, KDJ J 110.96). This is the signature of a consolidation rather than a clean trend - momentum is recovering while the moving-average structure has not fully realigned.
Missing: No custom indicators were supplied, so this panel reflects the standard set only.
| Axis | Reading | Source | Confidence |
|---|---|---|---|
| PE | 19.42 | SEC EDGAR companyfacts | Medium |
| PB | -0.64 | SEC EDGAR companyfacts | Medium |
| EV/EBITDA | 0.85 | SEC EDGAR companyfacts | Low |
| PEG proxy | 1.08 | StockKit scenario model | Medium |
| StockKit fair value range | Bear $177.32 / Base $243.85 / Bull $306.38 | StockKit DCF scenario model | Medium |
| Base fair-value gap | +42.0% | StockKit DCF scenario model | Medium |
| 5Y growth forecast | Bear +10.00% / Base +18.00% / Bull +24.00% | StockKit scenario model | Medium |
| Net income | $288.66M | SEC EDGAR companyfacts | High |
| Market cap | $5.61B | SEC shares outstanding + live quote | Medium |
| Balance sheet context | Assets $27.72B / Equity $-8.72B | SEC EDGAR companyfacts | High |
Lower-confidence note: The fair-value range, base fair-value gap, 5Y growth forecast, and PEG proxy are StockKit internally computed scenario outputs, not analyst consensus targets. Several SEC-derived rows are internally inconsistent (negative PB of -0.64 against negative equity of -$8.72B; EV/EBITDA of 0.85; market cap of $5.61B) and the latest income-statement period used is dated 2012-12-31, so all valuation-based conclusions here should be treated as low confidence until fresher fundamentals are connected. Notably, the StockKit bear fair value ($177.32) already sits above the current price (171.78), which is the one valuation reference closest to spot.
Confirmed headlines:
| Date | Headline | Source | Why it matters |
|---|---|---|---|
| 2026-06-18 | Booking Stock Is Running Hot, But Its Real Value Is How It Runs Alone | Biztoc.com | Frames a "running hot" narrative consistent with the stretched short-term indicators (RSI6 75.04, KDJ J 110.96) |
| 2026-06-18 | Booking Stock Is Running Hot, But Its Real Value Is How It Runs Alone | Trefis | Duplicate theme from a second source; reinforces the momentum-vs-value framing |
| 2026-06-17 | Booking.com Research Reveals Majority of Aussie LGBTQ+ Travellers Conceal Their Identity Abroad | PR Newswire UK | Company-sourced research / brand PR; not a financial catalyst |
| 2026-06-14 | How Booking's Charter Overhaul and AI Debate Could Reshape Booking Holdings (BKNG) Investors' Narrative | Biztoc.com | Touches governance (charter) and the AI-strategy narrative - a potential narrative driver |
| 2026-06-14 | How Booking won online travel & can it win AI travel? | Biztoc.com | Reinforces the AI-positioning theme as a longer-horizon story |
Missing data: No confirmed earnings date, dividend declaration, guidance update, or analyst-rating action is present in the supplied dataset. Those catalysts cannot be assessed here.
Aggregate ticker news sentiment is Positive at 0.229 across 50 scored headlines.
| Source | Status | Reading | Confidence |
|---|---|---|---|
| Alpha Vantage ticker news | Connected | 29 positive / 18 neutral / 3 negative scored headlines | High |
| NewsAPI headline coverage | 5 headlines | Biztoc.com x3, Trefis x1, PR Newswire UK x1 | Medium |
| Social sentiment | Not connected | Reddit, X, StockTwits, and local forums are not configured | Low |
News-feed sentiment skews positive and is high confidence on the connected Alpha Vantage feed. Social-channel sentiment is not configured, so no Reddit, X, StockTwits, or forum reading is available - the radar reflects news/feed sentiment only.
| Scenario | Trigger condition | What would confirm it | What would invalidate it |
|---|---|---|---|
| Base - consolidation continues | Price holds the 162.58 (MA20) to 175.12 (resistance) range | RSI14 stays neutral (~54), MACD histogram stays positive, volume near 20-session average | Decisive close beyond either band edge |
| Upside - breakout | Confirmed hold above 175.12 resistance / upper Bollinger | Continued OBV slope improvement (+79.40%) and volume above the +26.30% expansion already seen | Failure at 175.12 with RSI6/KDJ unwinding from overheated levels |
| Downside - rejection | Loss of MA20 (162.58) | MACD histogram rolling negative, OBV slope flattening, move toward 150.05 support | Reclaim of MA20 and a positive MACD cross holding |
| Risk | Evidence | Trigger | Monitoring action |
|---|---|---|---|
| Short-term overheating | RSI6 75.04, KDJ J 110.96, near upper band (87%) | Sharp reversal candle near 175.12 | Watch RSI6 / KDJ unwinding and the daily close vs upper band |
| Moving-average disagreement | MA5<MA20 death-cross flag (40/100), mixed alignment | MA5 continues to slip under MA20 | Track MA5/MA20 spread and price vs MA60 (171.26) |
| Resistance proximity | Only +1.94% to 175.12 | Repeated failure at the level | Watch for lower highs and fading volume |
| Stale / inconsistent fundamentals | Income period 2012-12-31; PB -0.64; market cap $5.61B; equity -$8.72B | New fundamentals contradict scenario model | Treat valuation views as low confidence until refreshed |
| Sentiment blind spot | Social sentiment not connected | Narrative shift outside news feed | Connect social channels; rely on Alpha Vantage feed meanwhile |
MA5<MA20死叉
MACD金叉，MACD在零轴下方，动能增强
RSI14=54中性
在通道中部
价涨量增(1.3x)，走势确认
Booking Stock Is Running Hot, But Its Real Value Is How It Runs Alone
Biztoc.com · 2026-06-18
Booking Stock Is Running Hot, But Its Real Value Is How It Runs Alone
Trefis · 2026-06-18
Booking.com Research Reveals Majority of Aussie LGBTQ+ Travellers Conceal Their Identity Abroad
PR Newswire UK · 2026-06-17
How Booking’s Charter Overhaul and AI Debate Could Reshape Booking Holdings (BKNG) Investors’ Narrative
Biztoc.com · 2026-06-14
How Booking won online travel & can it win AI travel?
Biztoc.com · 2026-06-14
Research boundary
StockKit organizes market data and model output for research workflows. It does not provide personalized advice or trade instructions. Verify important information with primary sources before any investment decision.