StockKit ResearchEQUITY RESEARCH BRIEF
SBUX · US · Cached
Generated 2026-08-03 01:28 UTC
SBUX
SBUX · US
$103.65
+0.39%
Technical posture
Constructive
Strategy score
64 / 100
Trend
bull
Data confidence
High
Research view
SBUX Research Preview
1. Bottom line
- SBUX (SBUX) is trading at 103.65, with a current daily move of +0.39%.
- The StockKit strategy score is 64/100, creating a neutral research posture with bullish alignment (ma5 > ma10 > ma20 > ma60).
- The most important near-term watch zone is support at 98.91 and resistance at 106.12; price is +4.58% from support and +2.38% from resistance.
2. Key data snapshot
| Item | Reading | Interpretation |
|---|---:|---|
| Current price | 103.65 | Daily move +0.39% |
| Strategy score | 64/100 | Buy, trend: bull |
| MA structure | Bullish alignment (MA5 > MA10 > MA20 > MA60) | The short-term moving average is above the medium-term moving average, which points to a firmer near-term structure. |
| RSI14 | 62.00 | Constructive but not extreme |
| MACD | 0.35 histogram | Bullish MACD configuration |
| Support / resistance | 98.91 / 106.12 | Watch these levels for confirmation or failure |
| 30-session range | 93.64 / 107.45 | Price sits at +72.48% of the range |
| Volume check | -9.42% vs 20D avg | Confirmation quality depends on volume follow-through |
| ATR14 / price | +2.49% | Proxy for short-term volatility risk |
3. Technical indicator panel
- Trend: The short-term moving average is above the medium-term moving average, which points to a firmer near-term structure.
- Momentum: RSI14 is not giving an extreme signal, so confirmation from price structure matters more than momentum alone.
- MACD: histogram is 0.35, while MACD line / signal are 1.05 / 0.70.
- KDJ: K / D / J are 71.69 / 68.63 / 77.82; KDJ constructive crossover.
- Bollinger: Mid-band zone (66% of band); upper / middle / lower are 106.12 / 102.51 / 98.91.
- ATR / OBV / CCI: ATR14 is 2.65 (+2.49% of price), OBV slope is +93.10%, and CCI20 is 152.83.
- Levels: estimated support / resistance are 98.91 / 106.12; recent 30-session range is 93.64 / 107.45.
4. Valuation matrix
| Axis | Reading | Source | Confidence |
|---|---|---|---|
| PE | 63.64 | SEC EDGAR companyfacts | Medium |
| PB | -15.39 | SEC EDGAR companyfacts | Medium |
| Price / sales | 3.18 | SEC EDGAR companyfacts | Medium |
| EV/EBITDA | 27.24 | SEC EDGAR companyfacts | Low |
| PEG proxy | N/A | StockKit scenario model | Low |
| StockKit fair value range | Bear $14.96 / Base $17.94 / Bull $23.34 | StockKit DCF scenario model | Medium |
| Base fair-value gap | -82.7% | StockKit DCF scenario model | Medium |
| 5Y growth forecast | Bear -8.00% / Base -4.00% / Bull +2.00% | StockKit scenario model | Medium |
| Revenue | $37.18B | SEC EDGAR companyfacts | High |
| Net income | $1.86B | SEC EDGAR companyfacts | High |
| Market cap | $118.14B | SEC shares outstanding + live quote | Medium |
| Balance sheet context | Assets $28.29B / Equity $-7.67B | SEC EDGAR companyfacts | High |
Notes: - SEC CIK: 0000829224; company: STARBUCKS CORP. - Latest annual income-statement period used where available: 2025-09-28. - PEG and fair-value range are StockKit scenario outputs computed from reported fundamentals; they are not analyst consensus targets.
5. News and catalyst timeline
1. Starbucks vs. Chipotle: Both Restaurants Are Seeing Turnarounds, but Which Stock Is the Better Buy Today? - Biztoc.com
2. Why Starbucks CEO says the pumpkin spice latte won't be on the menu year-round - Biztoc.com
3. Why Starbucks CEO says the pumpkin spice latte won't be on the menu year-round - Yahoo Entertainment
4. A Turnaround Is Brewing At Starbucks. Here’s Where It’ll End The Year - 24/7 Wall St.
6. Sentiment radar
Ticker news sentiment is Positive (0.213) across 50 scored headlines.
| Source | Status | Reading | Confidence |
|---|---|---|---|
| Alpha Vantage ticker news | Connected | 20 positive / 30 neutral / 0 negative scored headlines | High |
| NewsAPI headline coverage | 5 headlines | Biztoc.com x2, Yahoo Entertainment x1, 24/7 Wall St. x1 | Medium |
| Social sentiment | Not connected | Reddit, X, StockTwits, and local forums are not configured | Low |
Notes: - Alpha Vantage sentiment covers news/feed sentiment, not full social-channel coverage.
7. Scenario framework
| Scenario | Trigger condition | Confirmation signal | Invalidation signal |
|---|---|---|---|
| Base case | Price remains between 98.91 and 106.12 | Strategy score stays near 64/100 and RSI avoids extremes | Close below support or a rapid score deterioration |
| Upside case | Price clears 106.12 | Improving MACD histogram and volume above 20D average | Failed breakout back below resistance |
| Downside case | Price breaks 98.91 | RSI weakens and MACD remains negative | Quick recovery back above support |
8. Risk matrix
| Risk | Evidence | Trigger | Monitoring action |
|---|---|---|---|
| Technical failure | Support at 98.91 anchors the current setup | Close below support | Reassess trend and reduce confidence in base case |
| Momentum exhaustion | Constructive but not extreme; MACD state: Bullish MACD configuration | RSI extension or MACD rollover | Watch next 1-3 closes and histogram direction |
| Volatility expansion | ATR14 / price is +2.49% | Wide ranges without follow-through | Require confirmation before trusting a directional move |
| News/data gap | 5 current news items available | New headline or missing catalyst context | Refresh news before relying on stale views |
9. Seven-day watch checklist
- First watch: whether price respects 98.91 or starts accepting below it.
- Breakout watch: whether price can clear 106.12 with volume confirmation above the 20-session average.
- Momentum watch: whether RSI14 stays constructive without moving into an exhaustion zone.
- Risk watch: whether fresh news changes the catalyst picture.
Strategy cross-check
| Strategy | Score | Signal | Basis |
|---|---|---|---|
| MA交叉 | 90/100 | StrongBuy | MA5>MA20金叉，多头排列 |
| MACD背离 | 85/100 | StrongBuy | MACD金叉，MACD在零轴上方，动能增强 |
| RSI极值 | 45/100 | Hold | RSI14=62偏高 |
| 布林带 | 35/100 | Sell | 突破上轨，短期超买 |
Information-use note
StockKit provides market research tools for informational and educational use. The output does not constitute personalized investment advice or a recommendation to buy, sell, or hold any security.
Strategy factors
MA交叉Strong momentum
90
MA5>MA20金叉，多头排列
MACD背离Strong momentum
85
MACD金叉，MACD在零轴上方，动能增强
RSI极值Neutral
45
RSI14=62偏高
布林带Weak
35
突破上轨，短期超买
量价关系Neutral
55
价涨量缩，上涨力度不足
News & catalyst inputs
Starbucks vs. Chipotle: Both Restaurants Are Seeing Turnarounds, but Which Stock Is the Better Buy Today?
Biztoc.com · 2026-08-01
Why Starbucks CEO says the pumpkin spice latte won't be on the menu year-round
Biztoc.com · 2026-07-31
Why Starbucks CEO says the pumpkin spice latte won't be on the menu year-round
Yahoo Entertainment · 2026-07-31
A Turnaround Is Brewing At Starbucks. Here’s Where It’ll End The Year
24/7 Wall St. · 2026-07-31
Stocks Rebound as Microsoft Earnings Ease AI Spending Concerns
Barchart.com · 2026-07-30
Research boundary
StockKit organizes market data and model output for research workflows. It does not provide personalized advice or trade instructions. Verify important information with primary sources before any investment decision.
Disclaimer.This brief is generated by StockKit AI from public market data and algorithmic models for informational research only. It is not investment advice, an offer, or a solicitation, and it does not provide buy, sell, or hold ratings, price targets, stop-loss levels, or position sizing. “Watch levels” and “scenarios” describe observable conditions in the supplied data, not instructions. Verify all information with primary sources before any investment decision.