StockKit ResearchEQUITY RESEARCH BRIEF
SBUX · US · Fresh
Generated 2026-09-12 14:28 UTC
SBUX
SBUX · US
$103.65
+0.39%
Technical posture
Constructive
Strategy score
64 / 100
Trend
bull
Data confidence
High
Research view
SBUX Research Preview
1. Bottom line
- SBUX (SBUX) is trading at 103.65, with a current daily move of +0.39%.
- The StockKit strategy score is 64/100, creating a neutral research posture with bullish alignment (ma5 > ma10 > ma20 > ma60).
- The most important near-term watch zone is support at 101.88 and resistance at 108.40; price is +1.71% from support and +4.58% from resistance.
2. Key data snapshot
| Item | Reading | Interpretation |
|---|---:|---|
| Current price | 103.65 | Daily move +0.39% |
| Strategy score | 64/100 | Buy, trend: bull |
| MA structure | Bullish alignment (MA5 > MA10 > MA20 > MA60) | The short-term moving average is above the medium-term moving average, which points to a firmer near-term structure. |
| RSI14 | 58.53 | Constructive but not extreme |
| MACD | 0.30 histogram | Bullish MACD configuration |
| Support / resistance | 101.88 / 108.40 | Watch these levels for confirmation or failure |
| 30-session range | 100.09 / 110.51 | Price sits at +34.17% of the range |
| Volume check | -54.34% vs 20D avg | Confirmation quality depends on volume follow-through |
| ATR14 / price | +2.71% | Proxy for short-term volatility risk |
3. Technical indicator panel
- Trend: The short-term moving average is above the medium-term moving average, which points to a firmer near-term structure.
- Momentum: RSI14 is not giving an extreme signal, so confirmation from price structure matters more than momentum alone.
- MACD: histogram is 0.30, while MACD line / signal are 1.01 / 0.71.
- KDJ: K / D / J are 71.17 / 65.15 / 83.20; KDJ constructive crossover.
- Bollinger: Mid-band zone (27% of band); upper / middle / lower are 108.40 / 105.14 / 101.88.
- ATR / OBV / CCI: ATR14 is 2.92 (+2.71% of price), OBV slope is +46.24%, and CCI20 is 158.55.
- Levels: estimated support / resistance are 101.88 / 108.40; recent 30-session range is 100.09 / 110.51.
4. Valuation matrix
| Axis | Reading | Source | Confidence |
|---|---|---|---|
| PE | 63.64 | SEC EDGAR companyfacts | Medium |
| PB | -15.39 | SEC EDGAR companyfacts | Medium |
| Price / sales | 3.18 | SEC EDGAR companyfacts | Medium |
| EV/EBITDA | 27.24 | SEC EDGAR companyfacts | Low |
| PEG proxy | N/A | StockKit scenario model | Low |
| StockKit fair value range | Bear $14.96 / Base $17.94 / Bull $23.34 | StockKit DCF scenario model | Medium |
| Base fair-value gap | -82.7% | StockKit DCF scenario model | Medium |
| 5Y growth forecast | Bear -8.00% / Base -4.00% / Bull +2.00% | StockKit scenario model | Medium |
| Revenue | $37.18B | SEC EDGAR companyfacts | High |
| Net income | $1.86B | SEC EDGAR companyfacts | High |
| Market cap | $118.14B | SEC shares outstanding + live quote | Medium |
| Balance sheet context | Assets $28.29B / Equity $-7.67B | SEC EDGAR companyfacts | High |
Notes: - SEC CIK: 0000829224; company: STARBUCKS CORP. - Latest annual income-statement period used where available: 2025-09-28. - PEG and fair-value range are StockKit scenario outputs computed from reported fundamentals; they are not analyst consensus targets.
5. News and catalyst timeline
1. 3 Stocks Built for Higher Rates—And 2 That Could Break - MarketBeat
2. Is Starbucks Stock Underperforming the S&P 500? - Barchart.com
3. Pfizer and Starbucks: One Turnaround Is Built to Last, and One Isn’t - 24/7 Wall St.
4. Starbucks (SBUX) & Nike (NKE): Why America’s Biggest Brands Keep Losing in China - Yahoo Entertainment
6. Sentiment radar
5 recent headlines available; no provider-level sentiment score was supplied.
| Source | Status | Reading | Confidence |
|---|---|---|---|
| NewsAPI headline coverage | 5 headlines | Yahoo Entertainment x2, MarketBeat x1, Barchart.com x1 | Medium |
| Social sentiment | Not connected | No social sentiment conclusion is drawn | Low |
Notes: - No provider sentiment series was returned for this symbol.
7. Scenario framework
| Scenario | Trigger condition | Confirmation signal | Invalidation signal |
|---|---|---|---|
| Base case | Price remains between 101.88 and 108.40 | Strategy score stays near 64/100 and RSI avoids extremes | Close below support or a rapid score deterioration |
| Upside case | Price clears 108.40 | Improving MACD histogram and volume above 20D average | Failed breakout back below resistance |
| Downside case | Price breaks 101.88 | RSI weakens and MACD remains negative | Quick recovery back above support |
8. Risk matrix
| Risk | Evidence | Trigger | Monitoring action |
|---|---|---|---|
| Technical failure | Support at 101.88 anchors the current setup | Close below support | Reassess trend and reduce confidence in base case |
| Momentum exhaustion | Constructive but not extreme; MACD state: Bullish MACD configuration | RSI extension or MACD rollover | Watch next 1-3 closes and histogram direction |
| Volatility expansion | ATR14 / price is +2.71% | Wide ranges without follow-through | Require confirmation before trusting a directional move |
| News/data gap | 5 current news items available | New headline or missing catalyst context | Refresh news before relying on stale views |
9. Seven-day watch checklist
- First watch: whether price respects 101.88 or starts accepting below it.
- Breakout watch: whether price can clear 108.40 with volume confirmation above the 20-session average.
- Momentum watch: whether RSI14 stays constructive without moving into an exhaustion zone.
- Risk watch: whether fresh news changes the catalyst picture.
Strategy cross-check
| Strategy | Score | Signal | Basis |
|---|---|---|---|
| MA交叉 | 90/100 | StrongBuy | MA5>MA20金叉，多头排列 |
| MACD背离 | 70/100 | Buy | MACD金叉，MACD在零轴上方，动能减弱 |
| RSI极值 | 50/100 | Hold | RSI14=59中性 |
| 布林带 | 50/100 | Hold | 接近上轨，带宽扩张中 |
Information-use note
StockKit provides market research tools for informational and educational use. The output does not constitute personalized investment advice or a recommendation to buy, sell, or hold any security.
Strategy factors
MA交叉Strong momentum
90
MA5>MA20金叉，多头排列
MACD背离Constructive
70
MACD金叉，MACD在零轴上方，动能减弱
RSI极值Neutral
50
RSI14=59中性
布林带Neutral
50
接近上轨，带宽扩张中
量价关系Neutral
55
缩量回调，可能企稳
News & catalyst inputs
3 Stocks Built for Higher Rates—And 2 That Could Break
MarketBeat · 2026-09-08
Is Starbucks Stock Underperforming the S&P 500?
Barchart.com · 2026-09-03
Pfizer and Starbucks: One Turnaround Is Built to Last, and One Isn’t
24/7 Wall St. · 2026-08-31
Starbucks (SBUX) & Nike (NKE): Why America’s Biggest Brands Keep Losing in China
Yahoo Entertainment · 2026-08-28
NVIDIA (NVDA)’s Data Center Strategy Deepens With Cloverleaf Investment
Yahoo Entertainment · 2026-08-28
Research boundary
StockKit organizes market data and model output for research workflows. It does not provide personalized advice or trade instructions. Verify important information with primary sources before any investment decision.
Disclaimer.This brief is generated by StockKit AI from public market data and algorithmic models for informational research only. It is not investment advice, an offer, or a solicitation, and it does not provide buy, sell, or hold ratings, price targets, stop-loss levels, or position sizing. “Watch levels” and “scenarios” describe observable conditions in the supplied data, not instructions. Verify all information with primary sources before any investment decision.